Shibani Sachdeva
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Experience

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Regional Director

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Regional Director

Positive Planet India 2012-Current

www.positiveplanetindia.org



Mission : Positive Planet is an international non-profit organization founded in 1998 with a mission of helping men and women to create the conditions for a better life for future generations across the world.

 

Strategy : In India, Positive Planet aims to focus on few pan India infrastructural projects which are  targeted to have a maximum impact on the base of the pyramid in the sectors of financial inclusion, financial literacy, livelihoods, agricultural value chains and water sustainability.

Execution : Leveraging the global knowledge base and experience of Positive Planet global project execution within India as well as bringing much needed funding support to these projects. 

Building Partnerships : Establishing linkages and partnerships with leading government institutions Reserve Bank of India, NABARD, SIDBI; Finance Ministry, government social subsidy schemes such as NRLM, NREGA associations such as Indian Banks Association, Sadhan-Microfinance Association of India, MFIN Microfinance Association of India, leading credit bureaus, NBFC-MFIs/NGOs in India to work on projects that would have a sustainable and scalable impact on the base of the pyramid.

Positive Planet India, 2012-Current
www.positiveplanetindia.org

2012 - CURRENT
Movie

National CSR Manager

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National CSR Manager

Lafarge India 2009-2012

www.lafarge.in



Lafarge is the world’s largest cement manufacturing company.

 

As Corporate Social Responsibility Head, i helped relaunch / activate the Lafarge India Charity Foundation NIDHEE. NIDHEE in Hindi means ‘Community Wealth’. Over the 3 years of creating and launching the charity foundation involved working across 7 states of Chhattisgarh, Jharkhand, Karnataka, Himachal Pradesh, Meghalaya, West Bengal covering 72 Villages and impacting 1,58105 citizens directly and 790525 citizens indirectly.

Launching the charity foundation involved introducing and managing change at the local plants and greenfield sites and building a national CSR strategy to unify all the local CSR efforts being conducted at the various plants and greenfield sites across the country and building a long-term sustainable perspective for increased community impact.  This included evolving a CSR & stakeholder relationship management roadmap to which all Units align themselves to and is monitored via stringent impact assessment indicators to facilitate tangible results.

Leading change also included conceptualizing new CSR programs under the pillars of Health, Education, Employability, Environment and providing leadership to the local CSR Team for executing major CSR initiatives.

A company wide systematic process to include all independent local CSR budgets into a national budget and maintain 100% financial accountability & transparency was also initiated.

Partnerships with over a dozen NGOs, Universities and other institutions also initiated.

Lead below projects as Head CSR of Lafarge:

  • Surakshit Bharat: Spearheading An Education Campaign For Building A Safe India by Lafarge : 2009-2012
  • Swasth Bharat: Building a Health Program for Lafarge India : 2009-2012
  • Clean Govindpur: Safai Abhiyan . Impacting 1 village in Jharkhand and 11,000 citizens 2009-2012
  • Animal Treatment and Vaccination Camp : Impacting 905 Animals in Rajasthan
  • Saksham Bharat: Capable India : 2009-2012
  • Safal Krishak : Village Mejia Impacting 660 citizens : 2009-2012
  • Sal Plate Enterprise in Partnership With IIT Kharagpur, Mejia, West Bengal Impacting 2 Villages and 200 Citizens : 2009-2012
  • Rural Skilling Program, Himachal Pradesh in 10 Villages Impacting 54 Youth: 2009-2012
  • Ek Mouka (An Opportunity): Employability Initiatives Across 3 States  Chhattisgarh, Jharkhand, Karnataka, Impacting 400 Youth : 2009-2012
  • Mason Training Institute in Jamshedpur in partnership with IL&FS
  • Arasmeta Tailoring Centre
  • Sakshar Bharat: A Literate India : 2009-2012, 5 States, 56 Villages ; 4241 Students
  • Tribal School, Birsa Prathmik Vidyalaya, Sunderhattu, Jamshedpur, Jharkhand. 1 school in Jharkhand and 106 Students

Lafarge India, 2009-2012
www.lafarge.in

2009 - 2012
Picture

Part-Time Faculty

Art of Living
www.artofliving.org

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Part-Time Faculty

Art of Living

www.artofliving.org



It has been this sailor's good fortune to be graced by The Art of Living and His Holiness Sri Sri Ravi Shankar’s golden path and His philosophy of seva and a one world family. Life now has transcended from the daily mundane to recognising and appreciating the depth and the wisdom to be able to have a Guru other than my Mother to mentor and to guide one’s evolution to represent the highest human characteristics possible.

 

Over these 10 years one has grown from a volunteer to a teacher and have been privileged to be able to spread the noble truth, gift and peace of meditation and other spiritual practices all designed to create an ecosystem of sustainable peace on the planet.

In the short time span of 4 years have taught the Happiness Program to over 600 individuals and helped organised the following Art of Living programs

  • Sahaj Samadhi Meditation
  • Divya Samaj Ka Nirman
  • Art of Living Part II Advance course
  • Upanayan
  • Sri Sri Yoga

And several volunteering programs

Have led the following Art of Living Volunteering Initiatives:

  • Yoga By The Bay, 2015
  • Voteathon, Voter Ids For College Students, Vote for a Better India (VBI), 2013-14
  • Blood Donation, 2013
  • Cleanup of Station, Hospital etc. 2012-13
2008 - CURRENT
Movie

Executive Director

United Way, Mumbai 2004-2008
www. unitedwaymumbai.org

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Blood-Donation

Executive Director

United Way, Mumbai, 2004-2008

www.unitedwaymumbai.org



United Way is one of the largest charity networks in the world

 

1.  Successfully led and significantly scaled up United Way Mumbai Chapter to be one of the most premier non-profits leveraging corporate partnerships for charitable purposes. 

2.  Payroll Giving: The most significant program launched was pioneering and spearheading the launch of payroll giving in India with in the first 3 years of the launch. Over 36 leading corporate  / MNCs participating in United Way’s national payroll giving program where over 20,000 employees partook in supporting over 50-100 non-profits that passed United Way’s due diligence process impacting annually over 25,000-35,000 citizens directly per annum and 1,50,000+ citizens indirectly.  

3.  Mumbai Marathon: Spearheaded the winning of the million dollar plus Mumbai Marathon event for United Way, which serves as an excellent charity fund raiser platform involving 200+ NGOs, 100+ Corporates and over 30000 citizens

4.  Mumbai Helpline - Disaster Management: Post the 26th July 2005 paralyzing floods in Mumbai with death toll of 4000, conceptualized and launched a unique disaster management program for Mumbai City called ‘Mumbai Helpline’ in partnership with Bombay Municipal Corporation (BMC). One of the key programs in Mumbai Helpline, was the Corporate Ward Adoption program where HSBC was the first corporate to come forward to support F ward with a ward office. Vision was that each corporate ward office would help build a bridge between the citizens of the ward and the local municipal ward office to assess things like clean drains and disaster relief centers thereby preparing that particular ward for better disaster management if and when any disaster strikes. This program, United Way Mumbai Helpline (UWMH) has been honoured with the Special Recognition award for its 'Continuity and Recovery Initiatives in the Public Interest', at the prestigious BCI Continuity and Resilience Awards 2011.

5.  NGO Assessment Program: Created a unique NGO assessment program to assess their activities enabling corporate to better understand various NGOs across various domains and identify their strengths and opportunities and thereby assisting their selection of NGO partners. 

6.  Tsunami - Disaster Management: Building 2 schools impacting 800 children and reconstruction of 321 home sin Poombuhar village as well as supporting over 775 number of fishermen families by providing 52 boats, motors and nets.

7.  Attracted volunteers/interns from all parts of the globe and successfully leveraging over 2000+ volunteers to strengthen and implement the various United Way projects

8.  Appreciated by US India Business Council for Tsunami informative communication and appointed as a designated agency for information with respect to Tsunami relief in India It has been this sailor's good fortune to be graced by The Art of Living and His Holiness Sri Sri Ravi Shankar’s golden path and His philosophy  of seva and a one world family. Life now has transcended from the daily mundane to recognising and appreciating the depth and the wisdom to be able to have a Guru and mentor to guide one’s evolution to represent the highest human characteristics possible.

Over these 10 years one has grown from a volunteer to a teacher and have been privileged to be able to spread the noble truth, gift and peace of meditation and other spiritual practices all designed to create an ecosystem of sustainable peace on the planet.

In the short time span of 4 years have taught the Happiness Program to over 600 individuals and helped organised the following programs 

  • Sahaj Samadhi Meditation
  • Divya Samaj Ka Nirman
  • Art of Living Part II Advance course
  • Upanayan
  • Sri Sri Yoga

And several volunteering programs
Have led the following Art of Living Volunteering Initiatives:

  • Yoga By The Bay, 2015
  • Voteathon, Voter Ids For College Students, Vote for a Better India (VBI), 2013-14
  • Blood Donation, 2013
  • Cleanup of Station, Hospital etc. 2012-13
2004 - 2008
Movie

Head of Mission

PlaNet Finance India, 2001-2003
www.planetfinanceindia.org

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Blood-Donation

Head of Mission

PlaNet Finance India 2001-2003

www.planetfinanceindia.org



PlaNet Finance is one of the leading global not for profit organisations, promoting micro finance and microentrepreneurship to alleviate poverty.

  • Complete set-up of India office, including legal structure, clearances from FCRA etc
  • Launching of Euros 500,000 project focusing on using IT for micro-finance involving 75 NGOs in India
  • Strategic alliances with financial institutions SIDBI, NABARD, microfinance networks, corporates
  • Creation of PlaNet Finance board with participation by CEOs of India’s premier corporates
  • India’s first online micro finance contacts database of over 600 microfinance NGOs
  • India’s first online ring of websites and creation of 18 websites for India’s leading microfinance NGOs
  • 2 Pilot Rating Missions of leading microfinance NGOs and 1 Rating training workshop with NABARD
2001 - 2003
Movie

Head - India, Marketing Operations

SAS Institute, 1998-2000
www.sas.com

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Blood-Donation

Head - India, Marketing Operations

SAS Institute, 1998-2000

www.sas.com



SAS Institute is the world’s leading Data Warehousing and Data Mining company.

1. Set-up Marketing Department:
Identifying target segments and developing innovative positioning strategies for each vertical segment : Banking, ERP Services, Manufacturing and Government

Event a month : Roadshows, Open Houses, User Groups, 100 excellent leads for sales team

2. Evolved the SAS Partner Program : Spearheaded tie-ups with Wipro, Intelligroup and other leading IT firms

3. SAS India Website and PR Initiative
Initiated a shift in focus of the SAS PR strategy from a focus on IT heads to a focus on business and marketing managers who are key beneficiaries of SAS

4. CRM Initiative
Renewals contribute a significant percent of SAS sales.
Initiated customer audit and feedback
The SAS CRM initiative is now being expanded to include direct mail campaigns, customer care events, setting up of the SAS Training arm etc.

1998 - 2000

Head of Sales

Internet World, MicroMedia, 1997

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Head of Sales

Internet World, MicroMedia, 1997

Microland, the IT services company, in 1997, tied up with the US-based Mecklermedia Corporation to host the worlds largest Internet, intranet and the World Wide Web (WWW) conference and exposition, known as Internet World.

Microland has also formed a new business division, MicroMedia, to speed up the Internet-based technology in India by creating awareness through conferences, seminars and exhibitions.

I was the Head of Sales in the year 1997 and led all of Internet World's sales activities and helped seek participation in India’s 1st Internet related exhibition from various dotcom and other internet related business in Western India.

1997 - 1997
Movie

Director

Impressions Advertising, 1992 - 1996
www.yogiimpressions.com

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Director

Impressions Advertising

www.yogiimpressions.com

  • Management & advertising professional with expertise in all aspects of running an advertsing agency : i.e building multi-media advertising campaigns for clients such as Kwality Ice-Cream, Double Bull Shirts, Gits Food Products, Burlingtons Home Shopping and many more
  • Briefing creative departments, managing production, media planning and media buying, market & consumer research, public relations, event planning and finance.
  • Excelled in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities.
  • Recruited, managed and motivated cohesive teams to achieve results
  • Demonstrated ability to turnaround an agency with large payment outstandings to a modern, systems oriented organization and successfully sourced vendors, negotiated contracts, managed budgets and generated a positive cash flow
1992 - 1996
Movie

Consumer Insights Executive

Young & Rubican (Y&R), 1990-1992
www.yr.com

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Consumer Insights Executive

Young & Rubicam (Y&R) 1990-1992

www.yr.com



Young & Rubicam is one of world’s leading advertising agencies

  • Trained in building greater business value through expertise in formulating marketing and sales strategies based on uncovering consumer insights and applying those insights for competitive advantage commissioned by leading San Francisco based clients: Pine-Sol Liquid Cleaner, Hidden Valley Ranch Salad Dressing, Chevron Gasoline and First Nationwide Bank accounts
  • Consulted with clients to develop effective testing designs to address marketing issues and questions
  • Supported directing all qualitative research projects including focus groups testing to enhance the communication effectiveness for all product launchings, guarantee the alignment of the product positioning with the brand strategy/ value proposition, brand positioning, new concept testing, message testing, offer testing, awareness and usage studies, in-home use studies, ad testing, price testing, product evaluation and development, customer satisfaction research,
  • Trained on Y&R’s Consumer Perspective Strategy such as: 4C’s: Cross-Cultural Consumer Characterizations, which included using tools such as Mapping and Laddering
  • Received one of the rare detailed, complementary ‘Letters of Promotion’.  Designated as the likeable want to have back agency person at Y&RSF in 1992
    • Strategic Planning
    • Industry Trend Analysis
    • Consumer Insights Brand Positioning
    • Competitive Intelligence
    • Research Analysis
    • Market Research
    • Pricing Research
    • Strategy Presentation
1990 - 1992